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Article 4. Methamphetamine Deterrence Program of California Health And Safety Code >> Division 10.5. >> Part 2. >> Chapter 1. >> Article 4.
(a) Subject to Section 11773.1, the department shall develop
and implement a statewide prevention campaign designed to deter the
abuse of methamphetamine in California.
(b) (1) The department may design the campaign to deter initial and continued use of methamphetamine.
(2) The department may also design the campaign to target communities or populations that use methamphetamine at a greater rate than the general population, communities or populations in which the transmission and contraction of HIV and AIDS, hepatitis C, and other diseases is significantly related to methamphetamine use, communities or populations in which the use of methamphetamine is likely to have a negative effect on children, communities or populations at risk due to the environmental damage caused by the methamphetamine production, and any other community or population that is at a high risk of methamphetamine use or addiction.
(3) In determining the intended audience of the campaign, the department shall give priority to communities or populations in which the use of methamphetamine is most likely to be deterred by the campaign. In determining which communities or populations to include in the audience of the campaign, the department shall rely on evidence from published reports, the experience of other drug abuse prevention programs, and other relevant sources.
(c) (1) The department shall, in the implementation of the program, use a variety of media to convey its messages to its intended audiences. This media may include, but need not be limited to, television, radio, billboards, print media, and the Internet.
(2) The department may use a variety of marketing and community outreach programs to convey its message, including, but not limited to, programs at schools, fairs, conventions, and other venues.
(3) The department shall conduct and base the development of its messages on market research, including, but not limited to, opinion polling and focus groups, to determine which messages would be most effective in deterring methamphetamine use within particular communities or populations.
(d) The department may incorporate information regarding drug addiction treatment programs into messages meant for individuals who are addicted to methamphetamine.
(e) In implementing the campaign, the department shall work with public and private organizations to extend its message to a wide range of venues and media outlets.
(f) The department may contract with private or public organizations for the development and implementation of the campaign.
(g) The department shall conduct research to measure the effect of the prevention campaign and shall annually report its findings to the chairpersons of the appropriate Senate and Assembly Health committees.
(h) This section shall become inoperative on July 1, 2013.
(b) (1) The department may design the campaign to deter initial and continued use of methamphetamine.
(2) The department may also design the campaign to target communities or populations that use methamphetamine at a greater rate than the general population, communities or populations in which the transmission and contraction of HIV and AIDS, hepatitis C, and other diseases is significantly related to methamphetamine use, communities or populations in which the use of methamphetamine is likely to have a negative effect on children, communities or populations at risk due to the environmental damage caused by the methamphetamine production, and any other community or population that is at a high risk of methamphetamine use or addiction.
(3) In determining the intended audience of the campaign, the department shall give priority to communities or populations in which the use of methamphetamine is most likely to be deterred by the campaign. In determining which communities or populations to include in the audience of the campaign, the department shall rely on evidence from published reports, the experience of other drug abuse prevention programs, and other relevant sources.
(c) (1) The department shall, in the implementation of the program, use a variety of media to convey its messages to its intended audiences. This media may include, but need not be limited to, television, radio, billboards, print media, and the Internet.
(2) The department may use a variety of marketing and community outreach programs to convey its message, including, but not limited to, programs at schools, fairs, conventions, and other venues.
(3) The department shall conduct and base the development of its messages on market research, including, but not limited to, opinion polling and focus groups, to determine which messages would be most effective in deterring methamphetamine use within particular communities or populations.
(d) The department may incorporate information regarding drug addiction treatment programs into messages meant for individuals who are addicted to methamphetamine.
(e) In implementing the campaign, the department shall work with public and private organizations to extend its message to a wide range of venues and media outlets.
(f) The department may contract with private or public organizations for the development and implementation of the campaign.
(g) The department shall conduct research to measure the effect of the prevention campaign and shall annually report its findings to the chairpersons of the appropriate Senate and Assembly Health committees.
(h) This section shall become inoperative on July 1, 2013.
(a) The department may accept voluntary contributions, in
cash or in-kind, to pay for the costs of implementing the program
under this article. Voluntary contributions shall be deposited into
the California Methamphetamine Abuse Prevention Account, which is
hereby created in the State Treasury. Only private moneys, donated
for the purposes of this article, may be deposited into the account.
Moneys in the account are hereby appropriated to the department for
the purposes of this article for the 2006-07 fiscal year. The
Legislature may appropriate moneys in the account for subsequent
fiscal years in the annual Budget Act or any other act.
(b) Notwithstanding subdivision (a), during the 2006-07 fiscal year, the department shall develop and implement the campaign established under this article only upon a determination by the Director of Finance that sufficient private donations have been collected and deposited into the California Methamphetamine Abuse Prevention Account. If sufficient funds are collected and deposited, the Director of Finance shall file a written notice thereof with the Secretary of State.
(c) Except as provided in subdivision (b) of Section 11773.2, for purposes of this article, "sufficient private donations" means funds in the amount of at least twelve million dollars ($12,000,000).
(d) This section shall become inoperative on July 1, 2013.
(b) Notwithstanding subdivision (a), during the 2006-07 fiscal year, the department shall develop and implement the campaign established under this article only upon a determination by the Director of Finance that sufficient private donations have been collected and deposited into the California Methamphetamine Abuse Prevention Account. If sufficient funds are collected and deposited, the Director of Finance shall file a written notice thereof with the Secretary of State.
(c) Except as provided in subdivision (b) of Section 11773.2, for purposes of this article, "sufficient private donations" means funds in the amount of at least twelve million dollars ($12,000,000).
(d) This section shall become inoperative on July 1, 2013.
(a) Notwithstanding Section 11773.1, during the 2006-07
fiscal year, the department may develop and implement a limited
campaign to deter the abuse of methamphetamine by limiting the
intended audience of the campaign in accordance with paragraphs (2)
and (3) of subdivision (b) of Section 11773, only upon a
determination by the Director of Finance that sufficient private
donations have been collected and deposited into the California
Methamphetamine Abuse Prevention Account. If sufficient funds are
collected and deposited in the account, the Director of Finance shall
file a written notice thereof with the Secretary of State.
(b) For purposes of this section, "sufficient private donations" means funds in the amount of at least five hundred thousand dollars ($500,000). Nothing in this section shall be construed to require the department to implement a campaign where the cost of the campaign would exceed the private donations available for the campaign in the California Methamphetamine Abuse Prevention Account.
(c) This section shall become inoperative on July 1, 2013.
(b) For purposes of this section, "sufficient private donations" means funds in the amount of at least five hundred thousand dollars ($500,000). Nothing in this section shall be construed to require the department to implement a campaign where the cost of the campaign would exceed the private donations available for the campaign in the California Methamphetamine Abuse Prevention Account.
(c) This section shall become inoperative on July 1, 2013.
(a) Any funds that are not expended or encumbered for
purposes of this article 730 days after being deposited into the
California Methamphetamine Abuse Prevention Account shall be returned
to the private donor.
(b) This section shall become inoperative on July 1, 2013.
(b) This section shall become inoperative on July 1, 2013.
