Section 11773 Of Article 4. Methamphetamine Deterrence Program From California Health And Safety Code >> Division 10.5. >> Part 2. >> Chapter 1. >> Article 4.
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. (a) Subject to Section 11773.1, the department shall develop
and implement a statewide prevention campaign designed to deter the
abuse of methamphetamine in California.
(b) (1) The department may design the campaign to deter initial
and continued use of methamphetamine.
(2) The department may also design the campaign to target
communities or populations that use methamphetamine at a greater rate
than the general population, communities or populations in which the
transmission and contraction of HIV and AIDS, hepatitis C, and other
diseases is significantly related to methamphetamine use,
communities or populations in which the use of methamphetamine is
likely to have a negative effect on children, communities or
populations at risk due to the environmental damage caused by the
methamphetamine production, and any other community or population
that is at a high risk of methamphetamine use or addiction.
(3) In determining the intended audience of the campaign, the
department shall give priority to communities or populations in which
the use of methamphetamine is most likely to be deterred by the
campaign. In determining which communities or populations to include
in the audience of the campaign, the department shall rely on
evidence from published reports, the experience of other drug abuse
prevention programs, and other relevant sources.
(c) (1) The department shall, in the implementation of the
program, use a variety of media to convey its messages to its
intended audiences. This media may include, but need not be limited
to, television, radio, billboards, print media, and the Internet.
(2) The department may use a variety of marketing and community
outreach programs to convey its message, including, but not limited
to, programs at schools, fairs, conventions, and other venues.
(3) The department shall conduct and base the development of its
messages on market research, including, but not limited to, opinion
polling and focus groups, to determine which messages would be most
effective in deterring methamphetamine use within particular
communities or populations.
(d) The department may incorporate information regarding drug
addiction treatment programs into messages meant for individuals who
are addicted to methamphetamine.
(e) In implementing the campaign, the department shall work with
public and private organizations to extend its message to a wide
range of venues and media outlets.
(f) The department may contract with private or public
organizations for the development and implementation of the campaign.
(g) The department shall conduct research to measure the effect of
the prevention campaign and shall annually report its findings to
the chairpersons of the appropriate Senate and Assembly Health
committees.
(h) This section shall become inoperative on July 1, 2013.