Section 1361.1 Of Article 4. Solicitation And Enrollment From California Health And Safety Code >> Division 2. >> Chapter 2.2. >> Article 4.
1361.1
. (a) It is an unfair business practice for a solicitor,
solicitor firm, or representative of a health care service plan to
sell, solicit, or negotiate the purchase of health care coverage
products by any of the following methods:
(1) The use of a marketing technique known as cold lead
advertising when marketing a Medicare product. As used in this
section, "cold lead advertising" means making use directly or
indirectly of a method of marketing that fails to disclose in a
conspicuous manner that a purpose of the marketing is health care
service plan sales solicitation and that contact will be made by a
solicitor, solicitor firm, or representative of a health care service
plan.
(2) The use of an appointment that was made to discuss a
particular Medicare product or to solicit the sale of a particular
Medicare product in order to solicit the sale of another Medicare
product or other health care coverage products, unless the consumer
specifically agrees in advance of the appointment to discuss that
other Medicare product or other types of health care coverage
products during the same appointment.
(b) As used in this section, "Medicare product" includes Medicare
Parts A, B, C, and D, and Medicare supplement plans.