Section 11614.1 Of Chapter 3.5. Lessor-retailers From California Vehicle Code >> Division 5. >> Chapter 3.5.
11614.1
. No lessor-retailer licensed under this chapter may do any
of the following in connection with any activity for which this
license is required:
(a) Use a picture in connection with any advertisement of the
price of a specific vehicle or class of vehicles, unless the picture
is of the year, make, and model being offered for sale. The picture
may not depict a vehicle with optional equipment or a design not
actually offered at the advertised price.
(b) Advertise a vehicle for sale that was used by the selling
lessor-retailer in its business as a demonstrator, executive vehicle,
service vehicle, rental, loaner, or lease vehicle, unless the
advertisement clearly and conspicuously discloses the previous use
made by that licensee of the vehicle. An advertisement may not
describe any of those vehicles as "new."
(c) Advertise any used vehicle of the current or prior model-year
without expressly disclosing the vehicle as "used," "previously
owned," or a similar term that indicates that the vehicle is used, as
defined in this code.
(d) Use the terms "on approved credit" or "on credit approval" in
an advertisement for the sale of a vehicle unless those terms are
clearly and conspicuously disclosed and unabbreviated.
(e) Advertise an amount described by terms such as "unpaid balance"
or "balance can be financed" unless the total sale price is clearly
and conspicuously disclosed and is in close proximity to the
advertised balance.
(f) Advertise credit terms that fail to comply with the disclosure
requirements of Section 226.24 of Title 12 of the Code of Federal
Regulations. Advertisements of terms that include escalated payments,
balloon payments, or deferred downpayments shall clearly and
conspicuously identify those payments as to amounts and time due.
(g) Advertise claims such as "everyone financed," "no credit
rejected," or similar claims unless the dealer is willing to extend
credit to any person under any and all circumstances.
(h) Advertise the amount of any downpayment unless it represents
the total payment required of a purchaser prior to delivery of the
vehicle, including any payment for sales tax or license. A statement
such as "$____ delivers," is an example of an advertised downpayment.
(i) Fail to clearly and conspicuously disclose in an advertisement
for the sale of a vehicle any disclosure required by this code or
any qualifying term used in conjunction with advertised credit terms.
Unless otherwise provided by statute, the specific size of
disclosures or qualifying terms is not prescribed.