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Section 89090 Of Article 5. Alumni From California Education Code >> Division 8. >> Title 3. >> Part 55. >> Chapter 1. >> Article 5.

89090
. (a) The trustees, alumni associations, and auxiliary organizations may distribute the names, addresses, and electronic mail addresses of alumni of the California State University to a business as described in subdivision (b), in order to accomplish any or all of the following:
  (1) To provide those persons with informational materials relating to the university and its programs and activities.
  (2) To provide those persons, the trustees, the alumni associations, and the auxiliary organizations with commercial opportunities that provide a benefit to those persons, or to the trustees, alumni associations, or auxiliary organizations.
  (3) To promote and support the educational mission of the university, the trustees, the alumni associations, or the auxiliary organizations.
  (b) The disclosures authorized in subdivision (a) shall be permitted only if all of the following requirements are met:
  (1) (A) The trustees, the alumni associations, or the auxiliary organizations have a written agreement with a business, as defined in subdivision (a) of Section 1798.80 of the Civil Code, that maintains control over this data that requires the business to maintain the confidentiality of the names, addresses, and electronic mail addresses of the alumni, that requires that the California State University retain the right to approve or reject any purpose for which the private information is to be used by the business, and to review and approve the text of mailings sent to alumni pursuant to this section, and that prohibits the business from using the information for any purposes other than those described in subdivision (a). The text of a mailing intended to be sent to alumni pursuant to this section shall not be approved by the trustees, the affected alumni association, or the affected auxiliary organization unless and until the mailing conspicuously identifies the university, the alumni association, or the auxiliary organization as associated with the business described in the mailing.
  (B) If an affinity partner, as defined in Section 4054.6 of the Financial Code, sends any message to any electronic mail address obtained pursuant to this section, that message shall include at least both of the following:
  (i) The identity of the sender of the message.
  (ii) A cost-free means for the recipient to notify the sender not to electronically transmit any further message to the recipient.
  (2) The trustees, an alumni association, or an auxiliary organization shall not disclose to, or share alumni nonpublic personal information with, a business, as defined in paragraph (1), unless the institution, association, or organization has clearly and conspicuously notified the alumnus, pursuant to subdivision (c), that the nonpublic personal information may be disclosed to the business and that the alumnus has not directed that the nonpublic personal information not be disclosed.
  (3) The disclosure of alumni names, addresses, and electronic mail addresses does not include the names, addresses, and electronic mail addresses of alumni who, pursuant to subdivision (c) or in another manner, have directed the trustees, an alumni association, or an auxiliary organization not to disclose their names, addresses, or electronic mail addresses.
  (4) No information regarding either of the following is disclosed:
  (A) The current students of the California State University.
  (B) An alumnus who, as a student at a campus of the California State University, indicated that, pursuant to the federal Family Educational Rights and Privacy Act (Public Law 93-380), he or she did not wish his or her name, address, and electronic mail address to be disclosed.
  (c) (1) The trustees, the affected alumni association, or the affected auxiliary organization shall satisfy the notice requirements of subdivision (b) if it uses the form set forth in paragraph (2). The form set forth in this subdivision or a form that complies with subparagraphs (A) to (J), inclusive, shall be provided by the trustees, the alumni association, or the auxiliary organization to the alumnus as required in this subdivision, and shall describe the nature of the information the alumnus would receive should the alumnus choose not to opt out, so that the alumnus may make a decision and provide direction to the trustees, the alumni association, or the auxiliary organization regarding the sharing of his or her name, address, and electronic mail address:
  (A) The form uses the title "IMPORTANT PRIVACY CHOICE" and the header, if applicable, as follows: "Restrict Information Sharing With Affinity Partners."
  (B) The titles and headers in the form are clearly and conspicuously displayed, and no text in the form is smaller than 10-point type.
  (C) The form may be provided as a separate document, incorporated into another communication piece intended for the target audience, or through a link to the form located on the Internet Web site of the trustees, the affected alumni association, or the affected auxiliary organization. If the form is provided through a link to an Internet Web page, it shall be accompanied by the title "IMPORTANT PRIVACY CHOICE" and a clear and concise description of the choice that can be made by accessing the form. This requirement may be met by using text materially similar to the first paragraph of the form set forth in paragraph (2).
  (D) The choice or choices provided in the form are stated separately, and may be selected by checking a box.
  (E) The form is designed to call attention to the nature and significance of the information in the document.
  (F) The form presents information in clear and concise sentences, paragraphs, and sections.
  (G) The form uses short explanatory sentences (an average of 15 to 20 words) or bullet lists whenever possible.
  (H) The form avoids multiple negatives, legal terminology, and highly technical terminology whenever possible.
  (I) The form avoids explanations that are imprecise and readily subject to different interpretations.
  (J) The form is not more than one page.
  (2) The form reads as follows: