Section 18104 Of Article 1. General From California Financial Code >> Division 7. >> Chapter 2. >> Article 1.
18104
. Except as otherwise authorized under existing law, no
person, unless lawfully authorized to do business in this state under
the provisions of this division and who is actually engaged in
carrying on an industrial loan business, shall:
(a) Do business under any name or title that contains the
following terms:
(1) "Industrial Loan Company."
(2) "Investment and Loan Company."
(3) "Thrift Company."
(4) "Thrift and Loan Company."
(b) Use any name or sign, or circulate or use any letterhead,
billhead, circular, or paper, whatever, or advertise or represent in
any manner that indicates or reasonably implies that the business is
the character or kind of business carried on or transacted by an
industrial loan business or is likely to lead any person to believe
that the business is that of an industrial loan company.