Section 34535 Of Article 2. Brand Registration From California Food And Agricultural Code >> Division 15. >> Part 1. >> Chapter 10. >> Article 2.

. If it appears that two or more applicants have applied for the registration of the same or similar brands, the director may, after hearing, determine the right of prior ownership in such brand. When such right of prior ownership is determined, the director shall refuse to register, or shall cancel the registration of, any duplicate or similar brand.