Section 58572 Of Article 2. Project Agreements From California Food And Agricultural Code >> Division 21. >> Part 1. >> Chapter 6. >> Article 2.
58572
. (a) The director may only approve a project agreement that
appears to effectively contribute to the creation, expansion, or
maintenance of markets abroad. Primary emphasis shall be on
commercial markets. The director shall give preference to project
agreements that demonstrate potential for establishing long-term
benefits. Special consideration may also be given for any of the
following:
(1) Cooperators who are new to the market.
(2) New product promotion.
(3) Cooperators who are unable to obtain federal cooperator
status.
(4) Cooperators whose project proposals involve foreign markets
not currently authorized pursuant to regulations adopted by the
Foreign Agricultural Service.
(b) Approvals and priorities shall be based on the following
criteria:
(1) Potential for creating, maintaining, or increasing
consumption and exports of California agricultural commodities to
other countries.
(2) Long-range contribution to California agricultural exports.
(3) Ability of the cooperator to provide a competent staff and
other resources to ensure adequate development, supervision, and
execution of project activities.
(4) Willingness and ability of private organizations to back up
promotional activities with aggressive selling and adequate supplies
of commodities of the quality desired by foreign buyers.
(5) Competition in the market.
(6) Cultural, political, and economic obstacles which restrict
imports of California agricultural commodities into the markets.
(7) An assessment of the project costs compared to the benefits of
expanding California agricultural exports.