Section 68002 Of Article 1. Declaration And General Provisions From California Food And Agricultural Code >> Division 22. >> Part 2. >> Chapter 6. >> Article 1.

. As an exotic subtropical fruit, the kiwifruit is not heavily consumed in this country or abroad. Opportunity exists for continued growth and expansion of the industry, by creating new markets in such areas. The success of such an expansion program is uniquely dependent upon effective advertising and promotion, since the creation of new markets is essentially a matter of educating people to the use of a previously unknown or unrecognized food.