Article 6. Education, Research, And Public Information Programs of California Food And Agricultural Code >> Division 22. >> Part 2. >> Chapter 23. >> Article 6.

The secretary shall conduct, or may cause the council to conduct, programs of education, research, or public information, that are designed to accomplish any of the following purposes, among others:
  (a) Publicize the positive contribution of California's fishing industry and its people as providers of fresh, wholesome seafood products.
  (b) Educate the public to the value of California seafood as high quality, nutritious, and desirable.
  (c) Ensure the long-term availability of California-caught commercial seafood products by working with public and private organizations to preserve, protect, and enhance aquatic habitat and species.
  (d) Enhance the quality of seafood products from fishermen to consumers.
  (e) Support research and development to achieve the purposes of this chapter.

No program or activity which is conducted or sponsored pursuant to this chapter shall make false or unwarranted claims, or disparage the quality, value, use, or sale of any commodity authorized by law to be marketed in this state. No program or activity shall be conducted with reference to a private brand or trade name which refers to seafood and seafood products from the California commercial fisheries.

The council shall not expend council funds for advertising brand name seafood products as determined by the council, except for promotions carried out on behalf of the council in markets outside of the State of California. The council may expend council funds to conduct cost-sharing advertising with nonbrand name seafood products from the California commercial fisheries.